February 7, 2011

Marketing of you applications

  • what's wasteful marketing
  • know when to quit
  • social network marketing
Marketing is not cheap, it takes management effort, design, advertising and marketing employee time. When you approach a new campaign idea, whether it is a mobile app that promotes your business, banner ads, blog post, or social media posts, you should always think about the following:

  • time wasting: cost of your efforts vs. return on investments (ROI)
  • work flow for new clients contacting you resulting in new business
  • search engines: becoming a new trend
  • URL shortening: services such as bit.ly, goo.gl that follow the trends

It could be a mistake for a company whose name is not widely recognized to make a cool advertisement and “forget” to emphasize the company name, or don’t make it easy to follow up. Companies like Nike, Coca-Cola, etc. are exception.

Uki's Google Java Technology blog