Mobile in Retail: Virtual Shopping Assistants

shirt size from order history
matching items and related products
QR and bar-code scanner with product info, 3r party reviews, user comments, ratings
store map and item finder
example of iRobot iPad assistant
  • Foursquare and Facebook Places are not helping to “own” customer relationship, the retailer should strive to develop and maintain that relationship
  • check-in can help to reward customer loyalty

Uki's Google Java Technology blog