Why author might choose a mobile application?

Author might choose a mobile application in addition to publishing an eBook on Amazon, or with Barnes & Noble because application allows for:
  • ability to display up to 3 customized splash screens
  • ability to adjust how much of the content readers can share over social networks
  • provide in-app purchases of other books, or future chapters, or sections
  • ability to have “about author” page with contact information
  • ability to follow Twitter, etc., stream from within the application
  • ability to post comments with the built-in hashtag
  • ability to email the author

Uki's Google Java Technology blog