Four-in-Ten Smartphone Users Have Redeemed a Coupon on Their Device, Finds New Survey

WHITING, Ind.May 21, 2012 /PRNewswire/ -- Leave the scissors behind, coupon use has gone mobile. A new survey reveals that four-in-ten (40 percent) smartphone users have redeemed a coupon on their mobile device. In addition, nearly one-third (29 percent) of smartphone users search for coupons on their device at least once a month, with 40 percent of U.S. adults ages 18-34 doing the same. This survey was conducted online within the United States by Harris Interactive on behalf of CouponCabin from March 26th - March 28th, 2012, among 3,312 U.S. adults ages 18 and older.
Wide ranges of coupons are popular with smartphone users. In fact, the majority (72 percent) said they are at least somewhat likely to use a mobile app that offers savings with different types of coupons (e.g., online codes, grocery, non-grocery). When asked what types of coupons they have redeemed on their smartphones, users said the following:
  • Daily deals - 41 percent
  • Grocery coupons - 39 percent
  • Online coupon codes - 34 percent
  • Printable coupons - 29 percent
  • Freebies such as free samples or coupons toward free trial of items - 24 percent
  • Other non-grocery coupons - 23 percent
To meet the demand for mobile coupon use, has launched a free all-in-one, coupon app that allows users to access coupons in every coupon category, including grocery, printable for in-store use, and online codes for hundreds of online retailers. In addition, users of the CouponCabin app will find gas price comparisons, amazing deals on must-have products, free samples and coupons for local stores and restaurants.
"Unlike many other coupon apps, we're excited to share this all-in-one app that offers basically every type of coupon you'll ever want," said Scott Kluth, CEO and Founder of "As we continue to grow, we've learned that our users are hungry for an app that puts the power of quality couponing in the palm of their hands, and our new app does just that - and more!"
With the CouponCabin app, users can:
  • Browse or search for favorite stores.
  • Redeem coupons immediately right from your device.
  • Save coupons for later use.
  • Share deals with friends and family.
  • Locate the best deals near a specific location.
  • Find the best gas prices in a specific area.
The CouponCabin app was designed and created by Cyber WalkAbout, a Chicago-based mobile development agency that specializes in state-of-the-art user experience design for Android and Apple iOS.
"Cyber WalkAbout was the ultimate partner in this project and we couldn't have created this app without their expertise," said Kluth, who is an angel-fund investor in the agency. "We look forward to further work with them as we continue to add new features and savings tools on our upcoming versions."
For more information or to download the CouponCabin app, please visit:
Survey Methodology:This survey was conducted online within the United States by Harris Interactive on behalf of CouponCabin from March 26th -March 28th, 2012, among 3,312 U.S. adults ages 18 and older. This online survey is not based on a probability sample and therefore, no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact: Allison   
About is a leading online destination for coupons including online coupon codes, printables, grocery coupons and more. Shoppers have saved nearly $250 million since 2003 and with the largest selection of coupons guaranteed to work, CouponCabin is the best place to start searching for savings. The average user saves $19 in just 80 seconds on the site. With customized email newsletters, browser savings alerts, new coupon alerts and more, shoppers will never miss out on a great deal with CouponCabin. For more information, please visit

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